The relevance of educational fairs in the 21st century – decision matrix for exhibitors and visitors to participate

The aim of this article is to consider why exhibitors and visitors participate in educational fairs whether these kinds trade are important for the professional study orientation young professionals. main content demonstrate relevance their opportunities show a basis decisionmaking on how determine cost-intensive participation an fair worthwhile. In principle, analysis current literature has shown that education take place large numbers, especially Germany, there desire such presence direct contact with target groups, under limitations Corona pandemic. Based research using expert interviews online survey, results were generated as what information provides, use fairs. conjunction research, criteria compared then decision merged into pestel analysis. Finally, necessary decisions summarised planning, exhibition execution Educational give possibility groups feedback. For visitors, provide overview offers, possibly new impetus offers or by practical testing consolidation career wish. It be expected will remain marketing tool future, establishing hybrid formats.